The Product Advisory Board Program is a valuable sales tool for our members to use. Members will be able to keep up to date with all Yamaha products and learn how to better promote, sell and demo products at your store. Our members will also be able to participate in special sales promotions and enter contests for great Yamaha products. After viewing our members’ comments throughout the past years, we noticed that more of you have been requesting additional promotions and special offers from Yamaha. Our engineers are always busy developing new and innovative products geared by our members’ comments. By staying in touch with our consumers’ needs we will continue to provide the latest technologies to fill those needs. With our members help we will continue to grow and develop the best possible A/V products available.

We are proud of our members' contributions and believe that this program has been one of our most successful to date. With the continued upsurge of new products from vast consumer electronic and computer manufacturers, we must always be aware of consumers needs, and with the help from our members, we have been able to accomplish this. Your expertise, opinions and suggestions that have led to successful new product initiatives and significant product improvements.

Why We Started The Product Advisory Board

The key to success in consumer electronics is to continually provide new and better products, which are in tune with current consumer trends and preferences. We found that our dealers’ sales associates are our best link to our consumers, which is why the Product Advisory Board program was started in 1994. The opinions and input provided by our members continues to make a difference and has been immensely helpful to us. Product Advisory Board members have influenced the current line of A/V products our dealers are selling today. Yamaha strongly believes that with your participation in the program, we will all benefit with products just right for your current and future customers.

How The Product Advisory Board Works

For the past nine years, we have sent out three surveys. We realize that your time is valuable; as a result, this year we will have only two surveys.

To complete the survey just log on using your user ID and password. After the surveys are completed and submitted, the results are tabulated and reviewed. Yamaha then uses the results as a guide for our future product planning activities. The information is then shared with our Yamaha staff at our headquarters in Japan, making our members’ comments top priority. Most of what is learned from these surveys will become evident as new products are introduced.

We realize your time is valuable, as a result, we ask that you provide us with your feedback and opinions by completing online surveys.

How We All Benefit From The Product Advisory Board

Yamaha’s goals coincide with our members’. We all want products that have what consumers want, products that are excellent in value, easy to explain and exceptional in quality. Total satisfaction for the consumer will most likely bring us repeat business.

Member Participation

Participation is open to all associates selling or installing Yamaha audio and video products at authorized Yamaha dealers. Enrollment is quick and easy. Contact your Yamaha sales representative for your Rep ID, and then complete the online enrollment form. It’s that simple! Please encourage your fellow associates to enroll by visiting the Yamaha PAB website at www.yamahapab.com. With our members helping us meet our customer’s needs, you can look forward to outstanding sales opportunities.