|COMPANY INFO YAMAHA HISTORY
|About Yamaha Corporation
Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan
(then Nippon Gakki Co., Ltd.) has grown to become the world's largest manufacturer of a full
line of musical instruments, and a leading producer of audio/visual products, semiconductors
and other computer related products, sporting goods, home appliances and furniture, specialty
metals, machine tools, and industrial robots.
Yamaha now owns 59 subsidiaries and affiliates in overseas markets in addition to
numerous related companies in Japan.
Additionally, Yamaha owns and runs its unique resort facilities throughout Japan so as
to enhance our customers' leisure and cultural activities. Also, Yamaha provides a place
for studying music, sets opportunities for presenting one's own compositions, and creates
an environment for the enjoyment of a variety of musical endeavors.
Since Yamaha Music Foundation was established in 1966, it has generated a wide range of
music activities throughout global society, including Yamaha music schools, and the Junior
Original Concert. Strong commitment to promote and support music education and
popularization is one of the most significant elements to distinguish Yamaha from its
Yamaha has endeavored to produce products and services that satisfy the diverse needs
and desires of people worldwide. Its products and services are recognized the world over
for superior quality in acoustics, design, technology, craftsmanship, and customer
oriented services. These products and services under the brand name of Yamaha are highly
regarded by a large number of professionals, institutions, business people within the
related industries, and consumers.
Our corporate philosophies are embedded in our customer oriented management and
operations; providing excellence in our products and services; continuous efforts to
expand our existing market and create new markets; enhancement of research and development
on a long range perspective; commitment to care for end users through providing even
better service after sale; pursuit of further globalization of Yamaha's business;
fostering positive growth through diversification.
Yamaha's very basic corporate objective is reflected in everything that it does,
which is to contribute to the enrichment of the quality of lives for people around
|About Yamaha Corporation of America
Established in 1960, the Yamaha Corporation of America (YCA), then Yamaha International Corporation, offers a full line of musical instruments,
audio/visual, and computer-related products to the U.S. market. Also, YCA owns a subsidiary named Yamaha Exporting, Inc., which is engaged in
exporting many products and materials to overseas markets including Japan.
A substantial percentage of product sold in the U.S. is domestically assembled at Yamaha Musical Products (YMP - band and orchestral instruments)
in Michigan, and Yamaha Music Manufacturing (YMM - pianos and professional audio equipment) in Georgia. Both factories are wholly-owned
subsidiaries of YCA.
Yamaha Electronics Corporation (YEC - audio/visual products and services, and computer-related products and services) in California is also
YCA's wholly-owned subsidiary.
Within YCA, there are several sales and marketing divisions, i.e., piano and keyboard products, band and orchestral instruments, professional
and commercial audio products, guitar, drum and synthesizer products, consumer products, and factory automation products. In addition to these
product divisions, YCA has a Music Education Division, and other corporate administrative divisions including Finance, Information Systems,
Operations, Human Resources, Credit and Administration.
Yamaha Corporation of America is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is the largest of all global subsidiary companies.
The Yamaha Motor Corporation, Ltd., begun in 1955, is a major part of the entire Yamaha group, but is a separately managed business entity from
the Yamaha Corporation. The Yamaha Motor Corporation is the second largest manufacturer of motorcycles in the world. Yamaha Motor Corporation
owns its wholly-owned subsidiary in the U.S. called Yamaha Motor Corporation, USA, that is handling not only motorcycles, but also snow mobiles,
golf carts, outboard engines, and water vehicles, under the brand name of Yamaha as well.